Although many factors determine the success or failure of a piece of content, high-quality, error-free writing is key to demonstrate authority, generate leads and educate the market.
Content 2018: How Top Businesses Approach Content Creation is the result of a survey conducted with more than 250 content professionals, from small businesses to major brands, such as IBM, Mastercard, Dropbox, Amazon, and Oracle. Read about the challenges they face and how they solve them, the strategies they use, and the best practices they employ.
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