Analytic Partner’s latest ROI Genome report highlights what marketers and brands thinking about new media should consider based on ROI and response impacts, and the emerging themes in the space. This report dives into the initial performance of channels like alternative video, streaming audio and influencer marketing, among others.
The report assesses insights from over 16 years of research and measurement projects conducted with 700+ brands. Findings include that emerging media channels hold higher ROI potential over traditional channels, although the best way forward is still a balanced mix of both types of channels.
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