Access the latest trends on ROI comparisons for offline and online marketing, split by channel and strategy, and find out what factors really drive ROI.
Analytic Partners’ ROI Genome project includes over 16 years of insights from hundreds of billions of pounds in marketing spend, more than two million marketing metrics and 700+ brands, with the data spanning across industries and tactical approaches.
Read this annual report from the project to explore updated trends and insights on the return on investment of online and offline marketing. Take a deeper look at how a variety of factors such as impressions, the ‘halo effect’, search and promotions really drive ROI.
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