Our latest book lays out the urgent case for making marketing better.
Better is a survival strategy for businesses whose success relies on the power of their brand to grab customers' attention.
When the majority of senior marketers don’t have clear customer personas, don’t understand their customers’ journeys and don’t have the in-house capability to plan their marketing around customer behaviour, we need to make marketing better.
Our latest book shares insights we’ve gained from helping ambitious brands to transform their marketing performance and the mindset and skills of their teams.
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