Maximising Salesforce Marketing Cloud for Multichannel Marketing

Most marketers already understand the importance of personalisation, contextual marketing and multi-channel communications. The real challenge marketers face is learning how to maximise software like the Salesforce Marketing Cloud (SFMC), in order to exceed customer experience expectations and ROI targets.

In this whitepaper, you’ll learn how specific elements of the Salesforce Marketing Cloud (SFMC) can build and automate personalised customer interactions across multiple touchpoints - in real-time!

The whitepaper highlights three of Salesforce Marketing Cloud’s key features for multichannel marketing:

1. Email Studio

2. Mobile Studio

3. Journey Builder

We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email You can update your details and marketing preferences at any time by visiting your My Account page.