The PR discipline needs to adapt in order to be recognised for its strategic role and be seriously considered in board-level conversations.
When it comes to dividing up the marketing budget, PR and comms receives just 0.5% of media investment by enterprises.
Cision’s latest whitepaper explores the concept of earned media management and promises to provide the jolt which will allow communicators to take their rightful place in C-suite conversations and reclaim their fair share of the budget.
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