For a while, social influencers were the apple of marketers’ eyes. However, the influencer marketing gold rush happened so rapidly that there were very few standards or regulations in place to prevent disingenuous activity. As the sector has matured, there’s been a backlash over fake follower counts and influencers taking money to promote things they have no knowledge about.
This white paper will explore examples of influencer campaigns, the issues which have begun to plague influencer marketing and whether the backlash from both audiences and marketers will fatally undermine the sector.
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