To secure — and retain — customer loyalty, brands are devoting more time and resource to honing their digital experiences and developing an understanding of their customers at an individual level. As the implications of this approach become increasingly clear, the idea of digital experience is starting to shift from a subset of marketing into a discipline in its own right.
This report, produced by Clicktale and CX Network, incorporates data from over 200 marketing and CX professionals to better understand the trends defining the present (and future) state of digital experience for enterprise brands.
Download now to find out:
- How leading global brands are building digital experience capability
- What hurdles brands face when planning and executing their DX strategy
- Where digital experience is being held back
- What is top of the list of DX technology priorities
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