Fashion Beauty Monitor
Since it launched in 2014, cult-status beauty brand Glossier has grown into a multi-million-dollar cosmetic empire, with an army of dedicated devotees and a bevy of famous fans. Launched by entrepreneur and former Vogue styling assistant Emily Weiss as a bi-product of her popular blog Into The Gloss; Glossier has now become what Forbes dubbed a “beauty brand for Generation Instagram”.
Now an operation with over 150 employees in three countries and over 2 million followers on Instagram; sales grew nearly 300% in 2017 and were projected to top the $100 million revenue mark by the end of 2018.
Instead of starting with a product and trying to build a community around it, Glossier started with a community first and created a product to reflect its needs. So just how has Glossier achieved such success in a short space of time and what can we learn from it?
Here are 7 things to learn from Glossier’s social media strategy.
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