The Loyalty Evolution is the latest in a series of white papers Hawk Incentives has created to investigate the current consumer sentiment around customer loyalty schemes.
So, what is motivating today's consumer? The Loyalty Evolution Report asked a sample size of 2500 consumers as to what their motivations and barriers are when it comes to customer loyalty. The report reveals what drives advocacy and consumer behaviour in the UK, and how this differs across age, gender and sectors.
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