The Loyalty Evolution – how to engage with today’s consumers
Hawk Incentives

The Loyalty Evolution is the latest in a series of white papers Hawk Incentives has created to investigate the current consumer sentiment around customer loyalty schemes.

So, what is motivating today's consumer?  The Loyalty Evolution Report asked a sample size of 2500 consumers as to what their motivations and barriers are when it comes to customer loyalty.  The report reveals what drives advocacy and consumer behaviour in the UK, and how this differs across age, gender and sectors.




We would like to communicate with you regarding the products and services of our Marketing & Creative brands, that may be of interest to you. As well as Marketing Week, these brands include Creative Review, Design Week and the Festival of Marketing. If you do NOT want to receive these marketing communications, please email preferences@centaurmedia.com. You can update your details and marketing preferences at any time by visiting your My Account page.