Influence Your Audience: The importance of Audience Intelligence in Talent-Led Marketing
Influencer Intelligence

Identifying the right influencer is critical and brands must have the ability to delve deep into the specifics of their following to successfully achieve ROI from their influencer marketing spend.

As influencer marketing moves toward a more complex stage of development, brands need to be asking, who, specifically, is their chosen influencer impacting. Is that audience a good fit for their brand, voice and campaign targets?

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