This report explores the impact digital media has had on consumer buying decisions and behavioural patterns, and the subsequent impact this has had on the overall business of beauty.
Consumer shopping behaviour is changing and the beauty industry has moved at a transformative speed to stay relevant in today’s social media economy, and for the rising generation of digital-born consumers. The Influencing Beauty report explores the impact influencer marketing and technology has had on the way we shop, sell and consume beauty today, and the new rules of talent engagement.
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