Find out why niche ‘unconventional’ talent is set to become the new ‘sweet spot’ for marketers in the next few years.
Digital influencers have overtaken celebrities as the most popular choice for brand endorsements. Additionally, niche ‘unconventional’ talent is set to become the new ‘sweet spot’ for marketers in the next few years. Our research report looks into the impact digital media and social influencers have had on brand endorsements and celebrity marketing.
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