This report sets out the challenges of proving ROI from influencer marketing and offers best practice tips to action a more profitable strategy.
Although marketing spend on influencer marketing has been increasing, proving ROI on influencer marketing has been identified as one of the biggest challenges by brands and influencers alike. Influencer Intelligence’s guide, produced in collaboration with Econsultancy and Fashion and Beauty Monitor, is aimed at helping you understand the challenges at hand, explore the standardised metrics being used by marketers and learn best practice tips to action a more profitable influencer marketing strategy.
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