What Consumers Think about Influencer Marketing
Influencer Intelligence

The way young people perceive digital influence is critical to the future of influencer marketing, with 61% of millennials claiming they have been influenced by a social media content creator.

Influencer Intelligence reveals its latest research report exploring the attitudes and perceptions of young consumers towards digital influencers.

It follows on the heels of the Influencer Marketing 2020 report, which is a study of the digital marketer’s view on influencer marketing. This report explores:

  • The influence of social media content creators
  • The value of micro and mid-tier talent
  • The most important attributes of an influencer
  • Influencers versus celebrities
  • Sponsorship disclosures and credibility
  • Consumers’ concerns

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