Marketing Week and Creative Review, in partnership with Shutterstock, present a roundtable debate on how to deliver content at speed and scale, alongside case studies of three brands that transformed their approach to creative imagery.
The digital environment has offered brands more opportunity than ever before to reach customers with engaging, dynamic content but there are also more chances for brands to get it wrong.
This report produced by Marketing Week and Creative Review, in partnership with Shutterstock, outlines best practice for senior marketers and in-house creative directors in creating the strategy, culture and processes necessary to achieve a successful content strategy.
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