To remain competitive in an increasingly global, hyper-connected world – brands and retailers need to remain relevant to younger audiences. Millennials and Gen Zs are highly connected, tech savvy and have more influence and control than previous generations. So, how are they shopping for fashion and what motivates and excites them?
This report uses data from a survey over 2,000 consumers aged 18 to 38 to find out what drives them, what their attitudes are towards loyalty, sustainability and diversity and provides advice for brands and retailers on how to connect with them honestly and authentically.
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